ANNAFLOR was founded by Anna Hofmann in 2019 with a vision to empower women. Taking inspiration from art, travel, classical music and literature, her statement earrings are colourful and bold, designed to make you feel radiant, special and glamorous. 


“Having worked in the corporate world for twelve years, I noticed when wearing colourful dangle earrings, I did not only get compliments, but they gave me a sense of empowerment, happiness and confidence. I simply love how statement earrings reflect on the way you feel.”

Anna grew up in Vienna and spent parts of her life in Paris, Hong Kong and London. Her statement earrings feature a variety of different natural materials from all over the world - precious gemstones, colourful buffalo horn, sparkling mother of pearl and highly gold-plated sterling silver. Each earring is lovingly designed and created by hand in London, some of them hand-carved or hand-crocheted.